OF THE THERAIN (page 4)

The result: a much desired pool side deck with the reasonably compact home spa and office in the with a stately footprint and background which lead a contemporary to the large north-facing rendering.

A retail showroom or a shop has two main functions - One to Cater to the demands Of the Customer and second to play on the product to increase Customer's demand. But When that demand is taken a step further by premeditated Synchronized collaboration between the product and the design then the result is the new Shop of Camper Together in the Centrally located Calle Tetuan, Spain.

Defined by the interesting interplay of reflections and shoe silhouettes used as furnishing  es-pecially designed for the Venue, the store displays unique traits and Contrasts that distinctly characterise the architecture of EMBT design Studio.

Elaborating on the ideology of the new shop Camper Together Benedetta Tagliabue says that Camper Together is a model Collaboration between Camper and he leading designers to create exclusive products and outstanding stores. "Together responds to a new international reality that requires the capacity to integrate through design, different Cultures, and creative knowhow into a single project," says Benedetta.

Talking about the design Benedetta Tagliabue says that when they were asked to design the interiors of this new footwear shop the designers imagined shoes on irregular surfaces that are reminiscent of the counryside or just playing in the Water. "Camper is close to the image of 'el Campo" which is like a Countryside inclusive of the vast fields and the long Walks in them, So we thought about recreating that image. Also, Camper made us play, Smile, and see footwear through the eyes of a child and that is When the thought of children trying their shoes in front of distorted mirrors came into our minds. Hence Surfaces that reflect distorted images were incorporated in the design just like in old amusement parks," says Benedetta.

Usually when one enters a shoe shop there are just Stacked glass shelves displaying shoes for all alike. However, when one enters the Camper Together store one is instantly taken by Surprise With the interiors Conceived by the use of the profiles of the product and adding further to the design is the Steel sheets moulding the structures created by these profiles.

The interiors of the shop have been designed with a unique Concept of taking the product as a base module and doing everything around it. Like the furnishings, the support tables and even the benches have been made using shoes Silhouettes which are encased with the asymmetrical surfaces that reflect distorted images. The design and product seem to flow into each other thus creating an exclusive interior Setting for the new Store by Camper.

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